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Using social media to raise awareness of women’s resources

Egyptian women walk through a market
(Image: iStock)
The Covid-19 pandemic created a global increase in domestic violence against women. Now, an MIT-led experiment designed with that fact in mind shows that some forms of social media can increase awareness among women about where to find resources and support for addressing domestic violence. The randomized experiment, set in Egypt, showed that some forms of social media can increase awareness among women about where to find resources and support for addressing domestic violence.

Read more at MIT News.

Read the paper, “Empowering women facing gender-based violence amid COVID-19 through media campaigns” in Nature Human Behavior.